Sometimes you see things at the store, and they just bother you.
I’m not referring to rude shoppers or to products endorsed by celebrities whose only claim to fame is being a celebrity (though those bug me too). Since this is an Intellectual Property blog, I’m referring to Labeling and Marketing.
I recently came across a body and face wash, made by one of the leading (and largest) brands in the field. Looking at the back, right at the top, in very LARGE letters, it proudly proclaims “PATENT FILED TECHNOLOGY” (the picture is at the top of this article, edited to remove the brand name).
Why does this get under my skin? Because this means NOTHING.
Well, almost nothing.
To begin with, and this is being nitpicky, I know: A ...