Sometimes, you Patent something because your goals are to do or make exactly what is in that Patent. Other times, however, you Patent something that you DON’T want to do.
A recent Patent awarded to Amazon is a perfect example of this.
On May 30, 2017, Amazon was awarded U.S. Patent #9,665881, titled “Physical Store Online Shopping Control.” The claims at the end of the Patent, which tell you what the Patent actually protects, describe a method of intercepting a customer when that customer is in a brick-and-mortar store and decides to go online to shop for a better deal.
Checking out products in stores while comparing prices online is a common practice. It has its own name: “Showrooming.” ...