By: H.W. Pfabe | September 13, 2016

I was recently asked for advice in naming a business. Specifically, the person had an idea for a name that he thought made the business sound respectable, but there is another business which had a slightly similar name. The other business doesn't do exactly the same thing that he wants to do with his business, though outsiders might not realize that. He wanted to know what he should do.

This is one of those questions that is asked a lot, though honestly not often enough. Many new business owners come up with a name that they fall in love with. They go ahead and get business cards, brochures, flyers, t-shirts, decals for their trucks, awnings for the front door of their business, have the local paper mention them "coming soon," etc....

Category: Trademarks 

Tags: Starting a Business